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Promotion & Campaign Manager (m/f/d)

Firma:

Sky Deutschland

Job-Beschreibung:

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe`s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
"In strategic promotion planning, we are responsible for Sky's entire promo inventory in the areas of TV, navigation and editorial as well as Sky Go, Sky On Demand and Sky Ticket. Through targeted and viewer-focused campaign planning, we inform our customers about all our great sports, movies and series highlights as well as our product variety and give them mentorship on when and where to find them." – Barbara Sicken, Head of Platform, Priorities & Promotions
We're looking for you to join our Platform, Priorities & Promotions Team, limited to December 31. 2023

What you’ll do

You'll lead all aspects of the strategic campaign planning and optimisation of programme promotions across the entire Sky platform – both linear and on demand
In your role you'll prepare campaign strategies, campaign plans and campaign results
As a number cruncher, you're in charge of the creation of reports and analyses for the on-air and on-demand strategy
No day is the same – you enjoy deriving recommendations for action and creating presentations for management, as well as working closely with broadcast planning and the relevant departments
It'll be on you to build standard and special analyses and derive recommendations for action on the viewing behavior of existing Sky customers on the basis of AGF/GFK data and Sky's own panel data

What you’ll bring

You've a university degree in media and many years of professional experience in linear and non-linear strategic TV media planning
Market and media research is a matter of course for you – as is a confident handling of industry-relevant analysis tools, especially AdvantEdge and Video-Scope
In addition, you've a good understanding of numbers and a good analytical mentality
Initial knowledge of the MRM platform Freewheel is desirable

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